Privacy Policy

Last updated: 22 July 2026

Lyve ("we," "us," "our") is a brand owned and operated by Daredia Life Sciences Private Limited. This policy explains what personal information we collect when you visit lyvewoman.com or buy from us, why we collect it, and the choices you have. By using our website or placing an order, you agree to the practices described here.

1. Information we collect

We collect information you give us directly, information collected automatically, and information from third parties who help us run the business.

Information you provide

• Name, phone number, email address and delivery address when you place an order or sign up for updates
• Payment details, processed securely by our payment gateway partners — we do not store full card numbers on our servers
• Any information you share with our support team via email, WhatsApp, phone or the contact form
• Optional details you provide in quizzes, surveys or reviews

Information collected automatically

• Device and browser type, IP address, and approximate location
• Pages visited, time spent, and referring website
• Cookies and similar technologies (see Section 4)

2. How we use your information

• To process, pack, ship and provide support for your orders
• To send order updates, shipping notifications and, where you've opted in, marketing communications
• To personalise your experience on our website and recommend relevant products
• To improve our website, products and customer service
• To detect and prevent fraud, abuse or security issues
• To comply with legal and regulatory obligations, including under Indian consumer protection and FSSAI requirements

3. When we share information

We do not sell your personal information. We share it only where necessary:

• With logistics and courier partners, to deliver your order
• With payment gateways and banks, to process transactions securely
• With customer support, CRM, and email/SMS/WhatsApp platforms that help us communicate with you
• With analytics providers, to understand how our website is used
• With government authorities, where required by law or a valid legal request
• With internal operations and teams, for reporting and consistent customer service across our offerings

4. Cookies & tracking

We use cookies and similar technologies to keep you logged in, remember your cart, understand site usage, and show relevant marketing. You can control cookies through your browser settings; disabling them may affect some site features, like keeping items in your cart.

5. Data security

We use reasonable administrative, technical and physical safeguards to protect your information, including encrypted checkout and restricted internal access. No online system is 100% secure, but we work to keep your data protected and to respond quickly if something goes wrong.

6. Data retention

We retain personal information for as long as needed to fulfil the purposes described in this policy, including order history for accounting and warranty purposes, and to meet legal, tax and regulatory obligations under Indian law.

7. Your rights & choices

• You can request access to, correction of, or deletion of your personal information by writing to us at care@lyvewoman.com
• You can unsubscribe from marketing emails at any time using the link in any email, or from WhatsApp/SMS by replying STOP
• You can ask us what data we hold about you and how it's used

8. Children's privacy

Lyve is intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, please contact us and we will remove it.

9. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. We'll update the "Last updated" date above whenever we do, and material changes will be highlighted on this page.

10. Contact us

For any privacy questions or requests, reach us at care@lyvewoman.com or visit our Contact page.